If you’re attending Anime Central in Rosemont, IL this weekend, be sure to find us and come say hi! We’ll be there with our friends from Attack The Music with a whole bunch of great items for sale. During the time of the event our online shop will be closed, but we’ll be wrapping up all delayed shipping as well as opening back up promptly upon returning next Tuesday.

Hope to see some of you there!

This weekend, April 8th-10th 2016, we’ll be appearing at Kawaii Kon!

Kawaii Kon is an annual Japanese Animation & Culture convention held at the Hawaii Convention Center in Honolulu, Hawaii! It’s the largest event of its kind in the state, and we’re really excited to be invited as a part of this year’s show! We’ll be participating in a number of events over the weekend including the Fashion Show, a Panel, and Autograph sessions at our sales booth! All of our current inventory will be on hand, along with a bunch of new items from the Spring/Summer 2016 collection!

Our webshop will be disabled until we get back from the event next Tuesday, but if you’re at the event please come visit us in the exhibits hall and say hi! We’re looking forward to meeting new friends!

For more information on Kawaii Kon, visit

Welcome to the new!

We’ve been working very hard since this past summer to build a new North American web shop, and we’re excited to finally reveal it to everyone! Unlike our previous international shop, this new site will be operating and shipping all orders from California to locations throughout the United States and Canada. On top of that, orders over $125 are eligible for free shipping within the United States!

European customers can order from Keep It Secret, and customers in Asia can still place orders from our Japanese Web Shop.

As you also may notice, our inventory can sometimes differ from what’s available in Japan & Europe but we aim to make as much of the overall product line available as possible. You can currently pre-order the new 2016 Spring & Summer collection, which we will be shipping out around March 15th. New products will be added on a regular basis, so we recommend checking back for all of the surprises we have in store for 2016!

Please note that some functionality may still be a little buggy, but we’ll be doing our best to make sure your shopping experience is as smooth & enjoyable as possible. If you have any comments, questions, or concerns please let us know! You can drop us an e-mail anytime at:

Have you ever heard of Tokyo Girls Collection?

It’s the world’s biggest fashion festival, and it takes place twice a year in Tokyo, Japan! Each show features a different theme with the objective of showing the greatest Japanese fashion to visitors from all around the world. Approximately 100 models will walk their runway during the event, and they’ll be accompanied by amazing live performances & programming as well as exhibitors booths.

Their Spring/Summer 2016 theme is “PARTY!”, so naturally we are excited & honored to be one of the many featured brands at the event to fit this theme! The event will be taking place on March 19th at Yoyogi First National Gymnasium and will surely be an exciting time for everyone in attendance!

If you’re interested in more information on Tokyo Girls Collection, you can visit their english language website at:

A colorful, cute popcorn themed collaboration! Don’t miss out on these original items!

Ichiban Kuji Rilakkuma ~Popcorn Theme~
Release Date: 4/9/2016
Entry Price: ¥620 (tax included)
Available at: Lawson & Other Japanese convenience stores

※ Store Participation is not guaranteed.
※ Entries are available only while supplies last.

For more information, visit the Ichiban Kuji Website.

Happy New Year!

Due to the popularity of the “HiFi Exhibition” held at the galaxxxy in HiFi shop location, we are extending it’s appearance!

During this special event you will be able to buy goods from artists we have invited to participate. Artists that are featured include:

F. Kaori
Reo Spikee

We hope you will enjoy their work! If you are in Shibuya, be sure to visit us for your New Year Shopping!

The galaxxxy in HiFi location will continue to change and evolve throughout the rest of the year, besides our own goods we also hope to make it a great place for you to connect with new artists!

Watch this helpful video to find your way from Shibuya Station to galaxxxy in HI-FI!